Pro tip #1: Here’s a trick I use for my ecommerce businesses. You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to, but ultimately you want to create your own groups of hashtags that relate to your specific account. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months so you're using the best possible terms. Keep in mind that Instagram allows for a maximum of 30 hashtags per post. You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.
You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app. To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Webstagram to start.īelow, I used Webstagram to find relevant, related, and popular hashtags for my men’s accessory business by searching for key hashtags closely related to my brand.Īs an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (i.e., their popularity).
This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but are also being searched for on Instagram. If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. However, they won’t lead to increased long-term engagement, new interested followers, or, most importantly, sales. Popular tags like the ones listed above will likely net you additional engagement and likes. Using hashtags is one thing, using the right tags is completely different. If you looked at this list and said, “But none of those apply to my products or brand,” you’re likely correct. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered.Īt the time of writing, these were the top 20 hashtags on Instagram for how to get more followers on Instagram free: So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. Hashtagging makes it easy for people searching for specific terms to find your photos. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Your goal is to engage your current audience on a regular basis while you also add more followers on Instagram. Find out what images work best and how to work with the right Instagram influencers for your brand. Gretta van Riel shares her proven framework for growing successful product-based businesses on Instagram. Shopify Academy Course: Instagram Marketing
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